One Life to Live is set in the fictional city of Llanview, a suburb of Philadelphia, Pennsylvania. ABC bought the show from Agnes Nixon in December 1974 1984 when they purchased all stock to her Creative Horizons Inc. The first sponsors of the show were the Colgate-Palmolive company, who also sponsored The Doctors. ![]() Even though the name change was made, the first opening titles were of a symbolic hellfire (in reality, the taped footage was of a burning fireplace, with the emphasis on the flames emitted). However, the sponsors wished that the name be changed to something less controversial. The title of the show was originally going to be Between Heaven and Hell. One Life to Live was created by Agnes Nixon, who was also responsible for the creation of All My Children (in 1970) 1984, and who served as the head writer of Another World and Guiding Light. The show was originally a half-hour serial until it was expanded to 45 minutes in 1976 and to one hour in 1978. On January 7, 2013, Prospect Park resumed its plan to continue One Life to Live as a daily 30 minute web series on Hulu and iTunes via The Online Network with episodes slated to air beginning on April 29, 2013. Since then, several characters have been brought over to General Hospital. The final scenes of One Life to Live were taped on Novemand the last episode aired on January 13, 2012. ![]() On July 7, 2011, production company Prospect Park announced that it would continue the show as a web series after its run on ABC, but later suspended the project. On April 14, 2011, ABC announced the cancellation of One Life to Live, citing low ratings, high production costs and viewers' changing tastes. Taped in New York City, One Life to Live was the last American daytime soap opera based outside the Los Angeles area. In 2002, the series won an Emmy for Outstanding Drama Series. ![]() Actress Erika Slezak began portraying original and central heroine Victoria Lord on March 1971 and played the character continuously for the rest of the show's run on ABC Daytime, winning a record six Daytime Emmy Awards for the role. One Life to Live heavily focuses on the members and relationships of the Lord family. One Life to Live was expanded from 30 minutes to 45 minutes on July 26, 1976, and then to an hour on January 16, 1978. Created by Agnes Nixon, the series was the first daytime drama to primarily feature ethnically and socioeconomically diverse characters and consistently emphasize social issues. One Life to Live (abbreviated as OLTL) is an American television soap opera broadcast for more than 43 years on the ABC network, from July 15, 1968, to
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